Every business needs video
You know you need video for your business, but you might be asking yourself a few questions: “Which type of video should I use?”, “what will work for my business?”, “how on earth do I figure out the technical stuff?”, “err, I have to stand in front of the camera?😱”
Everyone is online and video is more important than ever for reaching your public.
➡️ Video is an ideal marketing tool for visibility, for showing your true self, for standing out from others in your niche. Everyone’s got photos now, right?
➡️ It’s the best way to build trust and credibility in your audience.
➡️ Watching a video is much more interesting than reading text.
➡️ You can tell a lot more about a person, a company, or a product using video.
Which type of video?
So what then is the best type of video for you? Here are some examples:
Business promo video
Tell the world about how your business helps your clients.
Ann Van den Rijn explains how her business, Gymtonic, helps people create a better and happier life.
A visual storyteller, Karl Mortier helps his clients visualise processes and complex information to improve communication.
Sarah Martens, from Presenting Sarah, explains how she helps to facilitate business conversations that actually work.
Els & Jan from Mobiel 21 explain their three key pillars: insight, inspiration and action!
Testimonial or Case Story
There’s nothing better that satisified clients praising your business.
Tim Briers, chief e-vangelist of Watt’s Next explains how happy he was with the company video I shot.
Profile Video
Present yourself in 30 seconds in a short but powerful profile video!
This kind of video works perfectly on any channel, for example in the ‘Featured’ section on your LinkedIn profile.
Cinematic b-roll
Video footage, with or without sound, that gives an impression of a team event, or your people at work.
B-roll can be shot fairly easily during a photoshoot.
Other options:
👉 Meet the team >> Let the people in your business present themselves
👉 FAQ >> Short clips where you give answers to typical client questions
👉 BTS >> Give the viewer a glimpse behind the scenes of what happens in your business
Why now?
Everybody is online, so now is the perfect time to work on your online visibility. Most businesses are convinced of the need for video and that it can work better than other content types. And they’re not wrong: Facebook page posts with video, for example, typically have the highest average engagement:
How can I/we help?
So you want to use video, but don’t have the technical knowledge, don’t want to invest in the equipment, or would rather spend your time on your core business?
I enjoy working with entrepreneurs, freelancers and independents because I believe that video is the best way to stand out, to show yourself and to build trust.
And don’t worry about your camera presence. I also run FreelanceFlix together with Sarah Martens, who is fantastic at coaching you on being in front of the camera and getting your message across (in either Dutch or English).
How we work with video clients
What's it like to work with us when we shoot a video with you? I explain the process below.
- Talking with you beforehand
- What happens on the day of the shoot
- What happens after shooting
- What we deliver
What does a business branding video cost?
Have you ever wondered what it costs to have a video produced for your business?
Look no further! We answer all your questions in the video below
Video for your business?
What’s your story? We can help you tell it.
Or maybe a client of yours can give a strong testimonial about how you helped them.
Now is the het perfect moment to show yourself to your public!
“Thanks to Alex's guidance before, during and after the recording, our one-shot video became a true success. With a video full of movement, he managed to portray the dynamism of our organization in an original way.”
- Merten De Kinderen, Mobiel21